With over 25 years of experience serving the community of Gloucester and surrounding areas, The Baxter Insurance Group sets the standard for On Your Side service. Aside from incredible customer service and comprehensive insurance and financial services, it’s really the community service that The Baxter Insurance Group is most known for.

After major natural disasters, such as the tornado of April 2011 and Hurricane Isabel in 2003, The Baxter Insurance Group is always one of the first not only to respond to their customers, but to rally the small business community together to help everyone who is affected. In fact, within hours of the tornado hitting Gloucester and destroying Page Middle School late one Saturday evening, The Baxter Insurance Group was immediately taking action by reaching out to the community and providing essential information through their social media channels.

Giving back to the community is part of the culture at The Baxter Insurance Group. Over the years, they have participated in raising funds and awareness for numerous charities, such as A Day for Jarrett (An event for Cerebral Palsy of Virginia) and the American Cancer Society. An advocate for the youth of Gloucester County, The Baxter Insurance Group was also a crucial part of the founding of the National Champion Gloucester Crew Team from Gloucester High School.  We have just finished up The Baxter Insurance Group 2nd Annual Benefit Golf Tournament, benefiting a different charity that is close to our hearts each year.  Last year we donated $1200 to The Boys and Girls Club of the Northern Neck.  This year one of our own was diagnosed with breast cancer and we will share our profits with her and Rally For The Cure, Susan G. Koman charity.  Our employees have embraced this event and intend to make it one of the areas most prominent tournament in the future.

Humble Beginnings

The Baxter Insurance Group was founded in 1985 by John Baxter. With little more than his own hard-work and desire to support his growing family, he quickly blew through Nationwide’s challenges, becoming recognized as one of the most successful new agents in the entire company. Within a few short years, John grew from a business of just himself to supporting an entire staff of dedicated service representatives.

In 1987, personal tragedy struck when his wife, Laura, was in an automobile accident that would forever change their lives. When a tractor-trailer hit the side of Laura’s mini-van, she was instantly thrown into a coma that would last almost 3 months. During that entire time, John stayed by her side, and the community rallied in support and prayer for the Baxter family — not only for Laura’s recovery but for their young daughters, Racheal (age 4*), Katie (age 2*), and Lizzie (age 10 months*). *At time of accident.

In fact, it is during that time that the community made their greatest impact on the Baxter family. Without this support, The Baxter Insurance Group would have never made it through the next two years of Laura’s recovery from her Traumatic Brain Injury.


When Laura returned home, it became a mission for the Baxter Insurance Group to give back to the community that had been the support for the Baxter family during the toughest two years. In the 20 years since that time, the continued success of The Baxter Insurance Group is simply a by-product of the ongoing commitment to excellence, service, and community.